Windows Live Hotmail: "Brand building is essential for its survival. Today's fragmentation and the exponential number of new products launched every year requires a strong and connected brand with consumers. Trust, familiarity drive brand equity as the latest annual Interbrand report on the best global brands: ideas like trust, loyalty, familiarity and innovation matter more -- not less -- in an economic brown-out.
Bernard Asselin
VP Marketing and Reader Sales and Service
The Gazette
Montreal, Quebec"
Sunday, November 1, 2009
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Great comment Bernard as creating awareness and understanding of the brand positioning by targeted clients and consumers is no longer enough in tough times. Brand building will lead to the high ground of creating a relationship. Brands with strong relationships build emotional ties that are profitable and one could argue, essential!
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